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June 15, 2012, China ushered in the landmark design of the moment, by the Italian Ministry of Science and Education Research sponsored by Ministry of Science and Technology and the Chinese, Italian design innovation center for the first time hosted the "Bridge - Chinese Design Innovation Exhibition" Famous Design Museum in Milan, Italy - "Triennale museum" had begun.

Milan Design Innovation exhibition is organized by China National Science and Technology will organize the exhibition, "The Bridge" as the theme, set up Sino-Italian design community exchanges and communication. China exhibition design innovation work is divided into "dialogue Expo" and "design the future" two themes plate. "Designing the Future" exhibition areas designed by the Art Institute of Hunan University, Hunan Industrial Design Association, and the height to standing next big country with global design dialogue.

In this global event, before the advent curatorial side on "Designing the Future" theme, a true record of Beijing, Shanghai, Shenzhen, Milan and other creative people to design more than 80 moments, interviews objects include innovative companies, design companies, design education representatives, design organizations and the media, cross-border and international designer friends, and true record of the Chinese contemporary industrial design creativity design ecology and development of China's future thinking, and finally finished editing 300 minutes, 80 video clips interactively presented at the Triennale Museum.

April curatorial visited China the whole industry chain design innovation services leader - wave design on contemporary China "industrial design" creative design innovation ecology and China on issues such as the future of chairman and president of Romania waves design to conduct in-depth interviews. As representatives of the forces of Chinese design, the first batch of important members of senior industrial designer, Luo designers and managers with practical experience in two capacities, sound design issue belongs to China:

Innovation is a means, not designed for the purpose of

Social, economic, human, innovation, and four who are closely related. Whether we are standing on the perspective of society, the economy is still standing on the perspective, or is standing human point of view, innovation is only a means, rather than design purposes. Innovative design is ultimately to guide the market, to improve people's quality of life, and promote the sustainable development of a harmonious society.

Why do design? Why is the innovation? Possible for many young designers is unknown. We want their valuable innovative design, we must first understand their own innovation goals: innovation is not in order to do a single work, but to work to give more business and social value, let it be able to get market acceptance of goods, in order to maximize the resources to make good use of the industry, in line with the law of development of society, which is what we wave design of the road - to create, win-win symbiosis!

Explore a new model of China Industrial Design

If you ask what is the objective the development of the wave? Standing Chinese point of view it would be better to ask, waves in the industrial design industry, what is the responsibility?

We must first make the industry chain design innovation, and secondly is to explore a new model to promote the China Industrial Design once again take off.
We must first make the industry chain design innovation, and secondly is to explore a new model to promote the China Industrial Design once again take off. Although China started a little late in the design innovation, and design level of the developed countries is still some distance, but based on the Chinese economic environment, we do have a broad platform for designing innovative and fertile soil. As long as we clasped local values, use of local development model in the near future, beyond the developed countries is not a dream. This mode can also be said to be another leap forward in the exploration of the wave, to create a more powerful platform.

Take the cusp of the "dream factory", as long as you have an idea, we are going to your ideas through the design, development and manufacture of a range of solutions into other products, so let your creativity landing! From your word, we can make a prototype, and then by the team of experts on the prototype concept design, technology and other aspects of the assessment of investment risk, we then make engineering samples, and then reproduce manufactured goods. Such a process, we need a system to run. But for China, this process is very easy to achieve, because China has a very good chain, relevant policy support, of course, there are many creative people!

Innovative design must first respect the market, people-oriented

China and the West has not the same values, if we total the values ​​of others to measure the local creation, it was really hard, not to mention China already has too many unique cultural creation, so I hope in the design of the hold different values view, because we are all equal.

However, in the West in terms of value at least one thing is the same: both coveted and respected Chinese worldwide this land! Many designers often encounter such a problem: why their design of products, from design, meaning other objective factors point of view, are very innovative, but did not succeed? If we do not respect the market, innovative design, not people-oriented, it must be a failure, especially when we are in China, but should be based on China's situation, culture starting digging deeper values.

"2012 Milan China Design Innovation Exhibition" ended successfully care

July 15, "2012 Milan Design Innovation Exhibition China" concerned about perfect ending, this exhibition is the first time Chinese design overall appearance on the international stage to promote the Italian between academic research and industrial innovation and government cooperation multi-level dialogue and exchanges, giving Chinese designers more opportunity to learn and learn, with far-reaching historical significance.


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